This project was a type study my freshman year at Auburn University. The preferred outcome was to pull passages from a particular novel and place them in a condensed version in order to explore type setting and still manage to get the overall message of the story across. The novel I chose to explore typographically was The Memory Keeper's Daughter. I attempted to get the message of the novel across through texture, color, and eye direction. I feel I accomplished these goals as well as others. I left the crop marks in the portfolio so you can better see the dimensions of the pages.
Tangleweed Orchard is a branding and packaging project. I came up with the company Tangleweed Orchard from the exploration of how hard apple cider is produced. Each of the three types of hard cider are different. I formed the various names, colors, and descriptions based off of three types of apples (which it turns out there are hundreds of types of apples). I found the Jester, Blacktwig and Pioneer apples all had certain flavorings best for producing hard cider. I branded the company and then had the fun of coming up with these three beer bottle labels and descriptions. The container for the 6-pack is a bushel basket, like you would have if you were going to pick the apples yourself. I found this piece of the packaging to be heartfelt and unique to the audience, just as your cider is coming straight from the tree it was picked from.
I really have a passion for the exploration of photography. I own multiple types of cameras, each produce a completely different realm of imagery. Whether it is for personal reasons, professional, or sheer observation, photography is a great journey to embark on. Some believe it is used to capture a journey but I believe it to be a journey in itself. Each picture holds something different.
K9 Kayak Co.
K9 Kayak Co. is a fictional branding and identity project. I came up with the company from the basis of my passions for both dogs and the outdoors. I drew from that, K9 Kayak Co., where people and dogs can kayak together. I used natural and organic tones and textures throughout the project. Included in the suite was a logo, folder, two posters, a bumper sticker, an envelope, letterhead, business card, and postcard. I really enjoyed this project and put a lot of myself into it. I used my own personal photography as well, included in the folder, postcard, and posters.
This magazine project was designed to combine photo collage and magazine elements to create an article. The key was to make sure all of the photo collage elements matched the description of the article. In this case, the article I chose was "How to Eat Like a Local in Italy." I combined different images of what makes up Italy and used them across three different spreads. I enjoyed the layout and grid exploration of this project as well as the fun, humor I got to display in my work.
In House Signage
via Underpriced Furniture
In House Signage
via Underpriced Furniture
For my self identity I wanted to communicate a spirited yet tranquil logo. One that could describe a personality in a single stroke. Obviously I wanted something simple and fun. I felt this logo fit me best, not over dramatic or overdone. In other ways, I wanted my self identity to represent the ocean. My name, meaning "by the sea," says a lot about my past and who I am. My parents met by the ocean, therefore naming me "Morgan." Although my name means "by the sea," it has come to mean more to me than just a name. It is the relentless movement after series of crashing waves. A determined force that never ceases to emit a certain grace and peacefulness. So, while my logo and self identity may seem simplistic at first glance, it carries much more depth than meets the eye. Similar to myself.
Pups & Pastries
Santa Fe Indian Market
Santa Fe Indian Market was a stationery and advertising project through Auburn University. The market itself is actual and real, however, I took it upon myself to re-brand the logo and advertising because I fell in love with Santa Fe the minute I saw it in the horizon and also because of my Indian heritage. The two combined couldn't have been more perfect. I firmly believe that in order to really produce your best work you have to find your passion in it. I developed, in this project, a new color scheme and type setting. Also I came up with some different forms of advertising in magazine and billboard. In advertising, I chose to strive from the heritage point of view in order to draw in the audience, because that is what can really drive a viewer "home."